Almar Resort was a hotel of more than 30 years located in the center of Puerto Vallarta in the Balderas Bay. The group contacted David Fuentes with the aim of making a redesign that would allow better positioning in the market and better returns.

A Best Use Analysis is carried out and the decision is made to create a project oriented to the LGBT + market, due to the positioning that Puerto Vallarta was having as the most important "gay friendly" destination in Mexico.

After having developed the product concept, a marketing strategy was defined. Subsequently, a vacation ownership product was designed which would be incorporated into the existing products.

This first phase of the project lasted 3 years. Currently, the 3rd phase is being inaugurated and planning of a 4th phase is underway. Today, Almar Resort Puerto Vallarta is the most important product for the LGBT + market on the Pacific coast of Mexico, achieving record average occupancies and rates in the town of Balderas Bay and it is famous for being the only vacation club 100% oriented to the LGBT + market in the area.